Welcome to SMS. Powering Unmatched Media Reach and Impact Across the Arab World.
SMS Empowers Brands to Connect with Over 170 Million Users
Worldwide Through Innovative, AI-Powered
Media
Solutions
SMS Empowers Brands to Connect with Over 170 Million Users Worldwide Through Innovative, AI-Powered Media Solutions
SMS enables brands and advertisers to engage audiences worldwide. By leveraging proprietary first-party data and AI-driven audience segmentation, SMS delivers personalized, results-oriented advertising campaigns that drive growth, innovation, and profitability ensuring precise audience targeting, enabling brands to connect with the right consumers at scale.
across four continents
Tailored Solutions to
Deliver ROI
CONTACT US TODAY
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Digital
Tailored Ad Solutions
Diverse formats: display, video, programmatic, branded content, mobile, newsletter, and apps.
Personalized Content DeliveryReal-time, high engagement with tailored user experiences.
Comprehensive Ad FormatsDisplay Ads: Static/Dynamic banners
Rich Media Ads: Top Scroll, Mid Scroll, Interstitial
Video Ads: In-Stream & Outstream
Programmatic PrecisionAI-driven segmentation, first-party data for targeted campaigns and advanced analytics for optimization.
High-Impact Display & Video AdsBoost brand engagement and conversions with dynamic content.
Regional & Global ReachLeverage our partnerships with Bloomberg Media, Independent, and PMC
Powerful Social Media125M+ followers across major platforms, ensuring strong audience engagement.
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Content
We offer bespoke content solutions tailored specifically to your business, amplified across TV, experiential, and our iconic print and digital platforms to maximize impact.
Our in-house production arm, SRMG Studios, brings these creations to life with a focus on quality and creativity.
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Broadcast
Asharq News, in collaboration with Bloomberg, delivers 24/7 financial and business coverage across the MENA region. It boasts the highest TV reach among the affluent segment, leading digital and social reach in business news, and the highest engagement per 1,000 followers across all news platforms.
Asharq Documentaries dives deeper into the stories behind the headlines, exploring the critical issues that are shaping our world.
Asharq Discovery, a partnership with Warner Bros. Discovery, offers a diverse genres, featuring Discovery’s award-winning content for the first time in Arabic, alongside original programming.
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Audio & Radio
Our audio platforms lead the market delivering award winning content on news, talk shows, and entertainment.
From critically acclaimed, high-reach, and highly engaging content on Thmanyah to the region's fastest-growing business news radio station, we offer a diverse range of advertising solutions to help brands connect with our extensive suite of audio products.
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Experiences & Event IP's
Collaborate with Billboard Arabia, the fastest growing lifestyle platform in the region and an opportunity to align with music artists and the industry and appeal to a new generation of consumers.
Partner with HIA Hub, the region's largest fashion and lifestyle conference, offering exclusive opportunities to connect with trendsetters, influencers, and celebrities. With multiple partnership options, you can elevate your brand’s presence through direct engagement with key figures in fashion, art, and lifestyle.
From Planning
To Execution
We connect brands with influential voices, media platforms, and creative talent to deliver campaigns that captivate and convert.
OUR PROCESS
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Brief & Strategy
We listen, understand, and define your objectives, audience, and KPIs
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Partnership Development
We identify the perfect partners from influencers to media outlets ensuring alignment with your goals.
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Content Creation
From video production to editorial features and social-first content, we deliver high-impact creative assets.
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Distribution & Amplification
We leverage SRMG’s premium media network to maximize reach and engagement.
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Reporting & Insights
Clear, actionable data to measure success and shape future campaigns
World Leading Brands and
Iconic Partnerships
World Leading
Brands and Iconic
Partnerships
Our portfolio includes leading news brands like Asharq Al-Awsat, Asharq News and Asharq Business with Bloomberg, as well as leading lifestyle and entertainment platforms such as Hia, Sayidaty, Billboard Arabia, and Manga Arabia. SMS also serves as the exclusive sales partner for leading financial site and the podcast leaders Thmanyah.
Specialist Teams,
Guaranteed ROI
SMS has a dedicated team of account managers, publisher relationship managers, product specialists, and adtech experts to ensure that campaigns are expertly optimized. Leveraging data-driven precision, SMS uses advanced first-party data solutions to deliver targeted campaigns and measurable results.
Our Partners
Our Success Stories
Social Video to Elevate Brand Storytelling
Lexus partnered with List Magazine to launch an immersive digital video series, showcasing five Saudi cities through the eyes of local influencers and cultural figures. Designed to celebrate Saudi Arabia’s unique landscapes and luxury travel experiences, the campaign leveraged short-form video content across Instagram Reels and TikTok, reinforcing Lexus’ positioning as a premium lifestyle brand.
By integrating high-quality production, influencer engagement, and strategic multi-platform distribution, Lexus successfully blended culture with luxury storytelling, reaching a highly engaged audience.
A Multi-Touchpoint Digital Strategy
Lexus and List Magazine executed a content-driven activation, combining social media video, influencer collaborations, and editorial amplification to maximize engagement.
Five prominent Saudi influencers led immersive video storytelling in Riyadh, Khobar, Jeddah, AlUla, and Abha.
Each video captured the essence of luxury travel, highlighting Lexus as the ideal companion for city exploration.
Ten short-form videos distributed across Instagram Reels and TikTok, optimized for maximum audience reach and engagement.
Authentic storytelling and visually compelling content aligned with Lexus’ luxury and lifestyle positioning.
Cross-platform amplification, ensuring exposure across Sayidaty, Hiamag, Arrajol, LIST, and Aawsat.
250,000+ booked impressions, reinforcing Lexus’ presence within premium media spaces.
Results
Social Video to Elevate Brand Storytelling
The Power of
Storytelling-Driven Retail
SHEIN partnered with Hia Magazine and Emirati singer Balqees Fathi to launch an exclusive Ramadan collection, seamlessly blending fashion, culture, and philanthropy. The collection featured five calligraphy-designed t-shirts, each inspired by Balqees' most iconic song lyrics, embodying the spirit of gratitude, giving, and community during Ramadan.
The campaign combined influencer-led storytelling, editorial features, and live shopping, culminating in a high-impact charitable activation. Proceeds from the SHEIN Live Stream were donated to Emirates Red Crescent and Sanad Children's Cancer Support Association, reinforcing Ramadan’s message of generosity.
A Multi-Touchpoint Digital Strategy
SHEIN and Hia deployed a cross-platform approach, integrating social media, digital content, and live commerce to maximize engagement and sales.
Balqees Fathi fronted the campaign, modelling the collection and sharing it with her audience.
Influencer collaborations expanded brand reach and credibility across the Middle East
Feature articles and press coverage published across Hia’s digital platforms.
Branded storytelling positioned the collection as both a fashion statement and a cause-driven initiative.
SHEIN Live Stream drove direct conversions, with proceeds benefiting charity.
Campaign messaging reinforced Ramadan values of giving and social impact.
Results
By merging culture, commerce, and charity, the SHEIN x Hia x Balqees campaign transformed a fashion collection into a movement, proving the power of storytelling-driven retail.
The Power of
Storytelling-Driven Retail
A Multi-Platform Media Strategy for Global Impact
From December 4-5, 2024, Moscow hosted the VTB Russia Calling! Forum, a premier economic event that brought together global business leaders, investors, and policymakers to explore Russia’s economic outlook, investment landscape, and industry diversification. With a strong emphasis on energy, technology, infrastructure, and agriculture, the forum served as a strategic platform for high-level discussions and partnerships.
Leveraging a multi-platform content strategy, Asharq News delivered comprehensive coverage of the event, ensuring maximum visibility and engagement across television, digital news, and social media platforms.
A Multi-Touchpoint Digital Strategy
In collaboration with VTB and SMS, Asharq News executed a cross-platform approach, integrating broadcast interviews, editorial coverage, and social media amplification to enhance audience reach.
Russia’s Minister of Finance, offering insights into economic policies and fiscal strategies.
CEO of the Russian Direct Investment Fund, discussing investment expansion and capital flow.
VTB Director, highlighting financial developments and market trends.
Aired live on Asharq News TV, with key moments available on the NOW Video on Demand platform.
Published across Asharq’s website, ensuring continued accessibility.
Shared across Asharq’s social media channels, maximizing global
SRMG platforms published in-depth reports, covering Russia’s economic roadmap and sector growth opportunities.
Coverage featured across Arab News, Al Eqtisadiah, Independent Arabia, and Asharq Business, reinforcing the forum’s global investment relevance.
Keynote by President Vladimir Putin
A key highlight of the event was President Vladimir Putin’s keynote address, where he outlined Russia’s economic growth strategies, global trade priorities, and its increasing focus on agricultural exports
Results
Content Breakdown by Platform
- X (formerly Twitter) @Asharqbusiness: Live coverage, TV reports, and advertorials.
- Facebook @Asharqbusiness: PR features, event highlights, and executive interviews.
- TikTok @Asharqbusiness: Short-form content focusing on event highlights and key speeches.
- Asharq Bloomberg: Featured live event reporting, exclusive interviews, and on-ground coverage.
- TV & Social Combined: 1 Content Piece
- Live Opening Coverage: Aired on Asharq Bloomberg and streamed live on Facebook, capturing Putin’s keynote and major panel discussions.
- X (formerly Twitter) @Asharqbusiness: Live coverage, TV reports, and advertorials.
- Facebook @Asharqbusiness: PR features, event highlights, and executive interviews.
- TikTok @Asharqbusiness: Short-form content focusing on event highlights and key speeches.
By integrating television, digital platforms, and social-first content, VTB Russia Calling! 2024 successfully reinforced its position as a leading global economic forum, driving engagement, investment dialogue, and strategic market discussions.
A Multi-Platform Media Strategy for Global Impact
Hia Hub Teams Up with Chalhoub to Launch
Game-Changing Skincare Edition:
At the fourth edition of Hia Hub, Chalhoub Group debuted the first-ever Skincare Edition: UNFILTERED, marking a pivotal moment for the region’s beauty industry.
This groundbreaking event bridged B2B and B2C audiences with emerging skincare trends and insights from globally renowned skincare brands, offering an exclusive look into the future of skincare.
Focusing on innovation, sustainability, and inclusivity, the summit attracted both industry professionals and skincare enthusiasts, providing an unparalleled platform for discovery.
Patrick Chalhoub, Group President of Chalhoub Group, highlighted the growing dominance of skincare in the prestige beauty market. “Skincare has outpaced fragrance with a 17% growth compared to last year, driving the launch of ‘The Skincare Edition: UNFILTERED’ to connect with both professionals and enthusiasts in the region.“
- Collaboration with Leading Brands: The summit featured over 30 global skincare giants such as Estée Lauder Companies, L’Oréal Group, Dior, Guerlain, Shiseido, and more.
- Expert Insight and Immersive Experiences: Attendees experienced cutting-edge trends and immersive experiences from industry leaders.
- Cutting-Edge Content: The summit hosted panel discussions, talks, masterclasses, and workshops, delivering practical knowledge and hands-on experiences with top-tier skincare products.
- Hia Hub 4th edition achived over 6 billion social media reach, 28 million video views, and extensive media coverage from outlets like MBC and Sky News Arabia with Chalhoub Skincare: UNFILTERED benefitting from the extensive awareness, reach and engagement.
Please note the below are HIA HUB results.
Hia Hub Teams Up with Chalhoub to Launch
Game-Changing Skincare Edition
A Digital-First Strategy to Drive Innovation & Engagement
Alat launched a high-impact digital campaign to reinforce its position as a leader in Saudi Arabia’s industrial and technological transformation. Through social-first content, editorial storytelling, and data-driven distribution, the campaign effectively engaged business leaders, tech enthusiasts, and industrial innovators across multiple platforms.
By leveraging thought leadership, social engagement, and strategic media placements, Alat successfully amplified its brand presence, market influence, and industry credibility.
A Multi-Touchpoint Digital Strategy
Alat’s campaign integrated branded content, social engagement, and high-visibility editorial features, ensuring widespread industry impact.
Published across SRMG’s leading business and technology platforms, ensuring reach among industry decision-makers.
Featured in Asharq Business, Asharq Quicktake, and Asharq Podcasts, driving credibility and influence in the industrial sector.
X (Twitter)
3.25M+ impressions, fueling industry dialogue.
Facebook & Instagram
456K+ impressions, engaging a broader audience.
Established Alat as a key thought leader in Saudi’s industrial and tech space.
Tiktok
119K+ impressions, capturing attention through short-form video content
Results
By implementing a digital-first, content-driven approach, Alat successfully positioned itself at the forefront of Saudi Arabia’s industrial and technological evolution, reinforcing its role in shaping the future of innovation and economic transformation
A Digital-First Strategy to Drive Innovation & Engagement
A Tribute to Tradition: Pantene’s Saudi Founding Day Celebration
Pantene partnered with Sayidaty Magazine to create an influencer-led digital campaign celebrating Saudi Founding Day 2024. The collaboration honoured heritage, beauty, and modern elegance, blending traditional hairstyling inspiration with contemporary trends. Featuring a diverse lineup of Saudi beauty influencers, the campaign highlighted the strength and unity of Saudi women while showcasing Pantene’s role in modern haircare.
The campaign combined high-quality video production, social media amplification, and editorial coverage, positioning Pantene as a brand that embraces both tradition and innovation in beauty.
A Multi-Touchpoint Digital Strategy
Pantene and Sayidaty executed a cross-platform activation, leveraging social media, influencer collaborations, and editorial content to maximize reach and engagement.
Featuring top Saudi beauty influencers, each representing elegance and heritage through modern hairstyling.
Authentic narratives showcasing Pantene’s products in a culturally relevant context.
A visually stunning campaign video, bringing together influencers in a tribute to Saudi beauty and tradition.
Seamless integration of heritage-inspired hairstyling and modern beauty trends.
Published across Sayidaty’s premium media channels, ensuring high visibility.
Optimized for social engagement, with dedicated content across Instagram, TikTok, Facebook, and Sayidaty’s website.
Results
- Multi-platform reach across social media and editorial platforms.
- Influencer-led engagement, maximizing authenticity and brand trust.
- Exclusive video content, reinforcing Pantene’s commitment to heritage and beauty.
- Culturally relevant brand storytelling, strengthening Pantene’s regional presence.
By merging tradition, beauty, and modern influence, Pantene’s Saudi Founding Day campaign successfully connected with consumers in an authentic and meaningful way, reinforcing its position as a leader in haircare for the modern Arab woman
A Tribute to Tradition: Pantene’s Saudi Founding Day Celebration
Latest News & Insights
Stay up to date with the latest industry insights, company updates, and key announcements from SRMG Media Solutions.
Grow With Us
Social Video to Elevate Brand Storytelling
Lexus partnered with List Magazine to launch an immersive digital video series, showcasing five Saudi cities through the eyes of local influencers and cultural figures. Designed to celebrate Saudi Arabia’s unique landscapes and luxury travel experiences, the campaign leveraged short-form video content across Instagram Reels and TikTok, reinforcing Lexus’ positioning as a premium lifestyle brand.
By integrating high-quality production, influencer engagement, and strategic multi-platform distribution, Lexus successfully blended culture with luxury storytelling, reaching a highly engaged audience.
A Multi-Touchpoint Digital Strategy
Lexus and List Magazine executed a content-driven activation, combining social media video, influencer collaborations, and editorial amplification to maximize engagement.
Five prominent Saudi influencers led immersive video storytelling in Riyadh, Khobar, Jeddah, AlUla, and Abha.
Each video captured the essence of luxury travel, highlighting Lexus as the ideal companion for city exploration.
Ten short-form videos distributed across Instagram Reels and TikTok, optimized for maximum audience reach and engagement.
Authentic storytelling and visually compelling content aligned with Lexus’ luxury and lifestyle positioning.
Cross-platform amplification, ensuring exposure across Sayidaty, Hiamag, Arrajol, LIST, and Aawsat.
250,000+ booked impressions, reinforcing Lexus’ presence within premium media spaces.
Results
The Power of
Storytelling-Driven Retail
SHEIN partnered with Hia Magazine and Emirati singer Balqees Fathi to launch an exclusive Ramadan collection, seamlessly blending fashion, culture, and philanthropy. The collection featured five calligraphy-designed t-shirts, each inspired by Balqees' most iconic song lyrics, embodying the spirit of gratitude, giving, and community during Ramadan.
The campaign combined influencer-led storytelling, editorial features, and live shopping, culminating in a high-impact charitable activation. Proceeds from the SHEIN Live Stream were donated to Emirates Red Crescent and Sanad Children's Cancer Support Association, reinforcing Ramadan’s message of generosity.
A Multi-Touchpoint Digital Strategy
SHEIN and Hia deployed a cross-platform approach, integrating social media, digital content, and live commerce to maximize engagement and sales.
Balqees Fathi fronted the campaign, modelling the collection and sharing it with her audience.
Influencer collaborations expanded brand reach and credibility across the Middle East
Feature articles and press coverage published across Hia’s digital platforms.
Branded storytelling positioned the collection as both a fashion statement and a cause-driven initiative.
SHEIN Live Stream drove direct conversions, with proceeds benefiting charity.
Campaign messaging reinforced Ramadan values of giving and social impact.
Results
By merging culture, commerce, and charity, the SHEIN x Hia x Balqees campaign transformed a fashion collection into a movement, proving the power of storytelling-driven retail.
A Multi-Platform Media Strategy for Global Impact
From December 4-5, 2024, Moscow hosted the VTB Russia Calling! Forum, a premier economic event that brought together global business leaders, investors, and policymakers to explore Russia’s economic outlook, investment landscape, and industry diversification. With a strong emphasis on energy, technology, infrastructure, and agriculture, the forum served as a strategic platform for high-level discussions and partnerships.
Leveraging a multi-platform content strategy, Asharq News delivered comprehensive coverage of the event, ensuring maximum visibility and engagement across television, digital news, and social media platforms.
A Multi-Touchpoint Digital Strategy
In collaboration with VTB and SMS, Asharq News executed a cross-platform approach, integrating broadcast interviews, editorial coverage, and social media amplification to enhance audience reach.
Russia’s Minister of Finance, offering insights into economic policies and fiscal strategies.
CEO of the Russian Direct Investment Fund, discussing investment expansion and capital flow.
VTB Director, highlighting financial developments and market trends.
Aired live on Asharq News TV, with key moments available on the NOW Video on Demand platform.
Published across Asharq’s website, ensuring continued accessibility.
Shared across Asharq’s social media channels, maximizing global
SRMG platforms published in-depth reports, covering Russia’s economic roadmap and sector growth opportunities.
Coverage featured across Arab News, Al Eqtisadiah, Independent Arabia, and Asharq Business, reinforcing the forum’s global investment relevance.
Keynote by President Vladimir Putin
A key highlight of the event was President Vladimir Putin’s keynote address, where he outlined Russia’s economic growth strategies, global trade priorities, and its increasing focus on agricultural exports
Results
Content Breakdown by Platform
- X (formerly Twitter) @Asharqbusiness: Live coverage, TV reports, and advertorials.
- Facebook @Asharqbusiness: PR features, event highlights, and executive interviews.
- TikTok @Asharqbusiness: Short-form content focusing on event highlights and key speeches.
- Asharq Bloomberg: Featured live event reporting, exclusive interviews, and on-ground coverage.
- TV & Social Combined: 1 Content Piece
- Live Opening Coverage: Aired on Asharq Bloomberg and streamed live on Facebook, capturing Putin’s keynote and major panel discussions.
- X (formerly Twitter) @Asharqbusiness: Live coverage, TV reports, and advertorials.
- Facebook @Asharqbusiness: PR features, event highlights, and executive interviews.
- TikTok @Asharqbusiness: Short-form content focusing on event highlights and key speeches.
By integrating television, digital platforms, and social-first content, VTB Russia Calling! 2024 successfully reinforced its position as a leading global economic forum, driving engagement, investment dialogue, and strategic market discussions.
Hia Hub Teams Up with Chalhoub to Launch
Game-Changing Skincare Edition:
At the fourth edition of Hia Hub, Chalhoub Group debuted the first-ever Skincare Edition: UNFILTERED, marking a pivotal moment for the region’s beauty industry.
This groundbreaking event bridged B2B and B2C audiences with emerging skincare trends and insights from globally renowned skincare brands, offering an exclusive look into the future of skincare.
Focusing on innovation, sustainability, and inclusivity, the summit attracted both industry professionals and skincare enthusiasts, providing an unparalleled platform for discovery.
Patrick Chalhoub, Group President of Chalhoub Group, highlighted the growing dominance of skincare in the prestige beauty market. “Skincare has outpaced fragrance with a 17% growth compared to last year, driving the launch of ‘The Skincare Edition: UNFILTERED’ to connect with both professionals and enthusiasts in the region.“
- Collaboration with Leading Brands: The summit featured over 30 global skincare giants such as Estée Lauder Companies, L’Oréal Group, Dior, Guerlain, Shiseido, and more.
- Expert Insight and Immersive Experiences: Attendees experienced cutting-edge trends and immersive experiences from industry leaders.
- Cutting-Edge Content: The summit hosted panel discussions, talks, masterclasses, and workshops, delivering practical knowledge and hands-on experiences with top-tier skincare products.
- Hia Hub 4th edition achived over 6 billion social media reach, 28 million video views, and extensive media coverage from outlets like MBC and Sky News Arabia with Chalhoub Skincare: UNFILTERED benefitting from the extensive awareness, reach and engagement.
Please note the below are HIA HUB results.
A Digital-First Strategy to Drive Innovation & Engagement
Alat launched a high-impact digital campaign to reinforce its position as a leader in Saudi Arabia’s industrial and technological transformation. Through social-first content, editorial storytelling, and data-driven distribution, the campaign effectively engaged business leaders, tech enthusiasts, and industrial innovators across multiple platforms.
By leveraging thought leadership, social engagement, and strategic media placements, Alat successfully amplified its brand presence, market influence, and industry credibility.
A Multi-Touchpoint Digital Strategy
Alat’s campaign integrated branded content, social engagement, and high-visibility editorial features, ensuring widespread industry impact.
Published across SRMG’s leading business and technology platforms, ensuring reach among industry decision-makers.
Featured in Asharq Business, Asharq Quicktake, and Asharq Podcasts, driving credibility and influence in the industrial sector.
X (Twitter)
3.25M+ impressions, fueling industry dialogue.
Facebook & Instagram
456K+ impressions, engaging a broader audience.
Established Alat as a key thought leader in Saudi’s industrial and tech space.
Tiktok
119K+ impressions, capturing attention through short-form video content
Results
By implementing a digital-first, content-driven approach, Alat successfully positioned itself at the forefront of Saudi Arabia’s industrial and technological evolution, reinforcing its role in shaping the future of innovation and economic transformation
A Tribute to Tradition: Pantene’s Saudi Founding Day Celebration
Pantene partnered with Sayidaty Magazine to create an influencer-led digital campaign celebrating Saudi Founding Day 2024. The collaboration honoured heritage, beauty, and modern elegance, blending traditional hairstyling inspiration with contemporary trends. Featuring a diverse lineup of Saudi beauty influencers, the campaign highlighted the strength and unity of Saudi women while showcasing Pantene’s role in modern haircare.
The campaign combined high-quality video production, social media amplification, and editorial coverage, positioning Pantene as a brand that embraces both tradition and innovation in beauty.
A Multi-Touchpoint Digital Strategy
Pantene and Sayidaty executed a cross-platform activation, leveraging social media, influencer collaborations, and editorial content to maximize reach and engagement.
Featuring top Saudi beauty influencers, each representing elegance and heritage through modern hairstyling.
Authentic narratives showcasing Pantene’s products in a culturally relevant context.
A visually stunning campaign video, bringing together influencers in a tribute to Saudi beauty and tradition.
Seamless integration of heritage-inspired hairstyling and modern beauty trends.
Published across Sayidaty’s premium media channels, ensuring high visibility.
Optimized for social engagement, with dedicated content across Instagram, TikTok, Facebook, and Sayidaty’s website.
Results
- Multi-platform reach across social media and editorial platforms.
- Influencer-led engagement, maximizing authenticity and brand trust.
- Exclusive video content, reinforcing Pantene’s commitment to heritage and beauty.
- Culturally relevant brand storytelling, strengthening Pantene’s regional presence.
By merging tradition, beauty, and modern influence, Pantene’s Saudi Founding Day campaign successfully connected with consumers in an authentic and meaningful way, reinforcing its position as a leader in haircare for the modern Arab woman
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